Written by: Ashley Northington

Social media provides businesses with an opportunity to reach more people than ever before. Not only can businesses reach local audiences, social networking can also be used to reach a global market. Social media profiles with thoughtful, culturally appropriate content can help increase brand awareness among consumer groups in the country in which you wish to market.

However, global social media marketing goes beyond Facebook and Twitter. In fact some countries, like China, have restricted or banned residents from accessing Facebook and Twitter in favor in their own networks.

There are dozens of social media sites native to countries all over the world. To help you along, we’ve listed 12 social networking sites that may help you reach an international market.

Facebook

Facebook is the world’s largest social network. It has nearly 2 billion users worldwide. This includes approximately 70 million users in Brazil, 60 million in Indonesia, 26.5 million in Japan, and 22 million in both France and Germany.

Twitter

Twitter has 1.3 billion users worldwide, with 79 percent of accounts being held outside of the U.S. More than 80 percent of the world’s leaders are on Twitter.

XING

Xing is a social network for business professionals (think: LinkedIn). It is a platform where professionals from all kinds of different industries can meet up, find jobs, colleagues, new assignments, cooperation partners, experts, and generate business ideas. Based in Germany, Xing has nearly 11 million users in this market. It has approximately 200 million users worldwide.

Viadeo

Viadeo is a social network for business professionals (think: LinkedIn). It is a platform to help users boost their careers, find new contacts, and uncover new opportunities. Based in France, Viadeo has approximately 10 million users in this market. It has approximately 65 million users worldwide.

Twoo

Twoo bills itself as the ‘fastest way to meet new people.’ It is a social networking site that focuses on chatting, sharing photos and meeting new people. Twoo, based in Belgium, is available in more than 200 countries and in 38 languages. It has approximately 180 million users worldwide.

Vkontakte

Vkontakte, known as VK, is the largest European online social networking service. It is similar to Facebook. Based in St. Petersburg, Russia, it available in several languages, and is especially popular among Russian-speaking users

Weibo

Weibo is a microblogging network. It is similar to Twitter. In fact, the name ‘weibo’ literally translates into microblog in Chinese. Weibo is used by more than 22 percent of the Chinese Internet population of almost 540 million people.

Renren

Renren is a Chinese social networking site. It is similar to Facebook and is popular among college-age students. Renren has an estimated 150 million registered users and 31 million active users per month.

Mixi

Mixi is an online Japanese social networking service. Mixi users now exceed 27.1 million and has expanded into a communication platform that leverages voice, pictures, messaging, GPS, calendars and other functions to connect users.

Yonja

Yonja is Turkey’s largest social networking site. It has more than 31 million users in 15 countries.

Tuenti

Tuenti was the most popular social network in Spain, from 2009 to 2012, with over 15 million registered users. At that time, it was referred to as the ‘Spanish Facebook.’ Today, Tuenti offers mobile telephone and messaging that are accessible on any device via cloud.

GoldenLine

GoldenLine is Poland’s professional networking service. It is similar to LinkedIn. The network allows users to create business contacts, search for jobs, and find potential clients. It has more than 2 million users.

Your target country’s social media network could become one of your best marketing tools, provided you employ the right messaging and develop relevant content to distribute on that network.

The opportunity is huge.

LEARN MORE ABOUT HOW TO EXPAND YOUR BUSINESS INTO A GLOBAL MARKETPLACE DURING NBIC’S GLOBAL ENTREPRENEURSHIP WEEK. REGISTER FOR TICKETS AT NBICONLINE.COM.

Ashley Northington is a marketing communication professional and entrepreneur. She is the founder and agency director at DENOR Brands & Public Relations. Learn more about Ashley at ashleynorthington.com and follow her on Twitter and Facebook @ashnorthington. Learn more about her company at denorbrands.com and follow the company on Twitter and Facebook @DENORPR.

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Abigail DaSilva
Abigail DaSilva is the marketing coordinator at NBIC, channeling her passion and creativity to support the organization’s mission of leveling the playing field for entrepreneurs. A proud graduate of Tennessee State University, Abigail holds a degree in design, which fuels her artistic sensibilities and impeccable eye for aesthetics. Before joining NBIC, Abigail embarked on her own entrepreneurial journey alongside her brother, where she spearheaded the sales and marketing efforts of their own venture. This experience honed her skills in strategic promotion, customer engagement, and marketing media. Abigail has played a crucial role in the company, transforming their media marketing strategies, specifically towards a more video-driven approach. Recognizing the power of visual storytelling, she has created compelling content and innovative campaigns that have amplified NBIC’s reach and engagement, strengthening their online presence and impact. Outside of her professional endeavors, Abigail is an avid art buff, frequently visiting museums and exploring immersive experiences that combine technology and creativity. She also has a deep love for travel, shopping, and anything that allows her to utilize her creative mind. With her unwavering commitment and broad range of experience, Abigail is a valuable asset to NBIC. She remains eager to push boundaries, elevate engagement, and empower entrepreneurs through her exceptional marketing expertise.
Anne-Marie Tanner
Anne-Marie Tanner is the Programs Coordinator at NBIC. With a Master’s degree in strategic marketing from Midway University and a Bachelor’s degree in design from University of Kentucky, she brings a unique blend of business experience and creativity to her work. Prior to joining NBIC in March of 2023, Anne-Marie worked as a small business and startup consultant, where she gained valuable experience in guiding entrepreneurs through the challenges and opportunities of launching and growing their businesses. Her expertise in strategic planning and her ability to quickly grasp new concepts makes her a strong asset to the NBIC team. As the Programs Coordinator at NBIC, Anne-Marie manages multiple components, including Foundations, E-Myth, Framework, and Groundwork. Anne-Marie values collaboration and strives to align her work with the vision and expectations of her colleagues. Beyond her professional career, Anne-Marie has a wide range of hobbies and passions. She is an accomplished Olympic weight-lifter. Additionally, with her husband, she started a medical clinic in Martin, TN, a brewery and events center in Paris, TN, and an airbnb property. Their goal is not only to build successful businesses, but also to provide economic stability and job opportunities to as many people as possible. With her extensive background in business, her entrepreneurial spirit, and her commitment to personal growth, Anne-Marie Tanner is an extremely valuable asset to NBIC. Her diverse skill set and positive mindset make her a catalyst for success, both for herself and the new businesses she assists.
Saturnie Antoine
Saturnie Antoine has been a part of NBIC since November 2021, serving as the R.I.S.E. UP Program Manager. She holds a Bachelor’s degree and has obtained a professional certification in coaching skills. With a diverse background in corporate work spanning over 15 years, Saturnie has worked in various sectors. As the R.I.S.E. UP Program Manager, Saturnie oversees the entire program. Her responsibilities include structuring the curriculum, sourcing speakers, and organizing the launch campaign. Additionally, Saturnie provides personalized professional coaching to the program participants, offering guidance and support to help them scale their businesses to $1 million plus level. Since the commencement of the program in March 2023, under Saturnie’s leadership, R.I.S.E. UP has witnessed numerous accomplishments and successes. Additionally, the program’s focus on emotional intelligence has helped participants navigate internal challenges and overcome obstacles inhibiting their growth. Outside of work, Saturnie values personal time spent with her family and loved ones. Her true passion lies in her role as a professional coach, where she finds fulfillment in assisting women on their journey towards personal and professional growth. Saturnie’s commitment to her clients and her extensive experience, coupled with her excellent coaching skills, allows her to provide comprehensive support to program participants, enabling them to achieve their goals and reach new heights. Under Saturnie’s leadership, the R.I.S.E. UP Program continues to flourish and make a lasting impact on the lives of female entrepreneurs.
Leroy Cunningham
Leroy Cunningham currently occupies the role of Community and Capacity Building Manager at NBIC. He holds a major degree in Business Administration from Carroll University in Waukesha, Wisconsin, along with minor degrees in Accounting and Economics. Leroy’s prior engagement with business development consulting brings great strength to the NBIC team. He has worked at three of the largest market capitalization companies in the world – Emerson Electric, General Electric, and Berkshire Hathaway. In his current role as the Community and Capacity Building Manager at NBIC, Leroy wears many hats. One of his primary objectives at NBIC is to increase the number of small minority-, women-, and veteran-owned businesses qualified to undertake contracts from prime contractors and government entities. By fostering relationships with community partners and engaging with prime contractors and government entities, Leroy works tirelessly to bridge the gap and provide opportunities for these businesses to flourish. Additionally, Leroy dedicates his time to consulting with business owners, providing them with valuable insights and guidance. By helping businesses at their current stage and empowering them to reach their goals, Leroy greatly contributes to the growth and success of NBIC’s clients. Outside of work, Leroy indulges in his love for reading, sports, and travel. With his vast knowledge, dedication, and passion for community empowerment, Leroy is committed to making a meaningful impact at NBIC. His wealth of certifications and global business experience lends a unique perspective and expertise to NBIC’s initiatives, which will undoubtedly drive the organization forward.
Octavia Wilson-Simmons
Octavia Wilson-Simmons is the Special Project Coordinator at NBIC. With a background as a tank storage broker, Octavia acted as a vital liaison between storage terminals and cargo owners, facilitating contracts for the transportation and storage of products. Prior to NBIC, she also worked as a chemical operator at a chemical company, further enhancing her expertise in the industry. Joining NBIC in early 2022, Octavia initially served as an assistant to Angela before transitioning to her current position as a Special Project Coordinator. In this role, Octavia plays a crucial part in various projects, including MNAA and Elevate 615. She also provides invaluable support to the team, assisting with grants and streamlining processes to ensure efficient collaboration and coordination. Outside of her professional endeavors, Octavia is extremely family-oriented and cherishes family outings and spending quality time with her loved ones. Octavia is also a dedicated DIY enthusiast and seeks to immerse herself in various projects. Octavia embraces the opportunity to collaborate with the NBIC team, support Angela, and contribute to the company’s mission. Having witnessed the growth of businesses firsthand gives Octavia special insight into the entrepreneurial world and the hard work that goes into operating and expanding your business. With her extensive background in the oil industry and her unwavering dedication to assisting others, Octavia continues to make a positive impact within NBIC, among her peers, and within the entrepreneurial community as a whole.