Five Digital Marketing Steps for Small Business Owners

One of the first skills that a successful entrepreneur must master is marketing. However, times have drastically changed and an online presence is needed to stay on top of your customer’s minds.

Promoting your business online does not have to be expensive or time-consuming. All it takes is a strategic plan backed by action. Whether you simply need to increase sales or provide better customer service, here are five simple do-it-yourself (DIY) marketing strategies that will help you reach your business goals and objectives.

Build your own website. First things first, you need to create a website for your business to remain competitive in today’s market. You cannot afford to NOT have one. Having your own website will help you communicate with prospective and current customers. There are low-cost, simple web design platforms, such as WordPress and Wix, that have unique features and the versatility needed to help you reach your business goals. Both platforms provide tutorials to teach business owners how to complete the steps necessary to build a solid web presence.

Create email campaigns. Email marketing is a highly effective strategy that will help you reach multitudes of your customers. There are many options when it comes to email marketing platforms. Mailchimp, Constant Contact, and Emma are platforms that are versatile, simple and cost-effective. Another benefit of creating an email campaign is that you will be able to make strategic decisions based on visitors’ behaviors in your emails and website.

Write blogs. Blogs are a fun and easy way to engage with your customers. Writing articles is also an effective way to show off your expertise and direct prospective and current customers to your business’ services. There are countless blog topics–you can write about best practices within your industry, top 10 lists, and much more.

Use Facebook advertisements. Facebook is the preferred platform for marketersto run paid advertisements. With Facebook’s advertisement feature, you’ll be able to define your business’ target audience, track your campaign, and set your budget. It is crucial that you do research on your company’s demographics and define your goals and objectives before creating an ad on Facebook.

Create awesome graphics. Graphics make or break a business’ online presence. You can create your very own designs–all you need is a computer, a creative mind, and a free to low-cost graphic design tool website, such as Canva. Bonus tip: hire a marketing specialist to create a visual style guideline book to help your employees adhere to your company’s brand.

June is the Entrepreneur DIY Marketing Month, and we challenge you to make the most out of it. Market and promote your business by following through on any of these five strategies. Schedule an appointment with one of our consultants and take your business to the next level.

Happy Marketing!