NBIC alumni/CEO’S from, Slim & Husky, Grilled Cheeserie & Move-On, joined us at Redpepper to talk about how they maneuver the social media game in this new age of selfies, memes, and gifs. These entrepreneurs shared key gems you can implement today.


1.KEEP IT REAL says Slim & Husky’s

The fellas over at Slim & Husky’s focus on sharing posts that speak to them, their pizza loving community and “I love the 90’s” brand. They have a posting model that focuses on 3 categories: shots of their pizza and shop, their customers and their community including candids with the latest celebrities that have to make a pizza run when they are in town. By focusing on category visuals they naturally connect with on a daily basis, they never have a shortage of images or words to share. I guess that’s why they were able to grow an Instagram following alone over 13,000 in less than a year.

2. KEEP IT CONSISTENT says The Grilled Cheeserie

Chef and co-founder, Crystal is actually the woman behind The Grilled Cheeserie’s social media. She likes to connect with her customers and has a clear schedule on what, when and where she posts each week. She shared that being consistent really helped Nashville’s beloved food truck grow their following even before they officially launched. Prior to launching, they would always post on Twitter the upcoming location they would be for the day so customers would know how to find them. As Crystal stated, if we didn’t post or were not at the location referenced we knew that could deter people and we always wanted to ensure our customers could trust us. Well, 40,000 Twitter followers later, I would say mission accomplished.

3. KEEP IT MOVING says Move On

From wearing fur to fun memes, Bryce, the founder of Move On, is constantly trying to figure out how to make the pain of moving a little more fun. With a traditional, not so glam brand being able to test and try out new things is imperative to figuring out what works for your social media channels.

A Moving Company Betting On Quirky Branding and People First


Co-Founders Bryce Adkins and Toddy Caldwell

Move On has been a part of NBIC for almost a year and a half after purchasing a local moving company. Founded by two Nashville transplants, their fun approach to moving is refreshing. They also  believe investing in their employees’ lives is a natural thing to do which in turn provides a great experience for their customers. They are betting on their quirky branding and people loving skills to succeed in this industry and we are excited to share their story.

Describe the mission of Move On?

Move On’s mission is to provide a great career opportunity for our employees. We want to provide the best company culture and work atmosphere possible while providing the highest quality service. In short, we want to positively impact as many lives as possible.

What inspired you to start Move On?

We had a great opportunity present itself when a moving company went on the market for sale. Seeing the current market atmosphere and the need for a moving company to operate at a high level of service and integrity inspired us to create Move On.

What makes Move On unique and different than other moving companies?

Move On is heavily invested in its employees. We are always trying to better their lives through their work at Move On. Our clients will always receive the best customer service and a personal touch to their move.

Are you a Nashville native?

My business partner, Toddy, and I are both from other states. Nashville is definitely home for both of us, but Toddy is from Mississippi and I am from Seattle. Nashville for me was a choice to call home because of the music scene. For Toddy, it was a city he felt that really fit him. The people here are great and you get that small town feel in a big city.

Move On has done a great job of developing a fun, quirky brand. Why did you make it a priority to focus on branding and messaging for your small business as it is sometimes overlooked when starting a business?

Our identity is very important to us. So when we considered marketing and branding ourselves, we wanted to be true to who we are personally. We have a sense of humor here and some great personalities and we want that to be conveyed in our branding. While we take Move On and our reputation very seriously, we do not take ourselves seriously. We have a lot of fun doing what we do and we want people to understand that. It’s important for people to know that we truly care about serving and running a great company, but have fun while doing that. Branding is something that anyone can do; from the logo, to your name, to the personality. This can all be conveyed in multiple affordable channels. Social media is the obvious and easy way to show people who you are.

What initial steps did you take when creating your brand look + feel?

When we were building the foundation of our branding, we solely focused on finding out who we were as a company. We looked at the moving industry and how dull and boring it was. We are not dull and boring and we want to market ourselves with our personality deeply rooted in that brand. We wanted very early on for people to know who we are regardless of if they have used or needed our services. For us it’s quite simple, we stay true to ourselves and who we are and I think when you do that people connect. Everything you see is a direct extension of our personality and who we are.

Why NBIC? 

NBIC provides great resources for the businesses that are affiliated. It has helped foster our growth tremendously. The location is amazing, but the faculty, support and resources gives any business a leg up while fostering growth.

For the reader just starting up their business, what is one tip you would provide?

Having a detailed business plan is great. But, knowing who you are and focusing on operating with the highest level of integrity and customer service will work for anyone and have the biggest impact on your reputation and growth.

What has been one of your biggest wins since launching?        

The biggest win I would say we have had, outside of our reputation, would have to be the employees we have. We are very proud of our employees. Our customers love them and we love having them work for us. It’s great seeing our folks become friends and spend time together outside of work. When you develop a team that is tight knit, your business will operate on another level of awesome.

Lastly, what can Music City expect from Move On in 2017?

Nashville can expect some pretty epic marketing from Move On in 2017. We are working on some very exciting things that we hope people will enjoy and identify with. Our service is always being improved in every aspect. I doubt we will ever be satisfied with how good we are. We always want to be better, and will continue to grow together in being the best we can be.