Social Media Use and Abuse

By Paula Anderson As with most new ideas, the original intent of a product or service may change once it has been on the market for a while. This is the case in the social media world. Most platforms were developed by college students to connect with each other. The idea of marketing and advertising […]
Lessons from COVID-19

By Paula Anderson Planning for a crisis is not optional; it is mandatory for small businesses and entrepreneurs who may experience a temporary loss of revenue or operations. COVID-19 revealed a lot of opportunities for businesses to consider when everything is going well. The disruption halted every industry except food services, healthcare, postal services and […]